Who Am I?

I’m a Behavioural Economist. I’m a Product Manager. I’m an Econometrician. I’m a Growth Expert. I’m a Data Scientist. I’m a Project Manager. All wrapped up in one.

What is Behavioural Science?

Behavioural science is the study of actual human behaviour – quirks, biases, heuristics and all. We’re a multi-disciplinary field, drawing economists (like me!), psychologists, and other social scientists.

As a behavioural economist, I understand why people behave the way they do, and I develop behavioural remedies to overcome common barriers and biases that people fall prey to.

Developing a solution is just the first step. Like any other scientist, I have to empirically test my solutions. Where a chemist has beakers and test tubes, I use randomised control trials, AB testing and advanced statistical modelling to test my remedies.

All this to say, behavioural science is applying the study of real human behaviour to develop empirically tested solutions for real world problems.

Behavioural Science & Product Management

I use behavioural economics and data science to make product better. Unlike other Product Managers, I have a secret weapon. With my behavioural science background, I’m able to diagnose unique pain points and derive holistic solutions & improvements to product.

How? It’s as simple as ABC.

We want A to happen. I identify all the possible Bs that are getting in the way of A. I then design C interventions to help us overcome B and realise A.

If you’re interested in learning more, check out my About Me section, LinkedIn, or some of the great resources listed here on Behavioural Economics.